Newcastle Knights members are up there with the most passionate fans in the NRL. Knights game days at McDonald Jones Stadium bring a crowd and energy envied and feared by visiting teams.
Knights Hub is the online home of Newcastle Knights membership and match day experiences. Astronaut worked with the Newcastle Knights to redesign and rebuild the website to better convert prospects to members and match day guests. The website closely supports customer experience, sales, and marketing efforts for the club.
For members, the website simplifies the comparison of membership options, articulates the member value proposition, provides a ‘view from your seat’ interactive stadium map, and links to Ticketmaster for ticket and membership sales. For hospitality guests and staff, it brings the hospitality offering to life with detailed packages, a ‘view from your suite’ interactive stadium map, online sales enquiries and internal sales tools.
Knights Hub is built on WordPress, integrates with Salesforce CRM and links to Ticketmaster for transactions.